From first click to booked next step.
Your website can look good and still make people work too hard to become a customer. Front Door Audit maps the path through routing, intake, booking, confirmations, and follow-up so you can see exactly where the journey gets messy.
Built for service businesses with real inbound demand and an imperfect path behind it.
The Digital Front Door Path
Front Door Audit maps every junction in this path.
Audit your path →A website is not an intake system.
A visitor should not have to understand your org chart to know what to do next.
Yet many service businesses still rely on:
- one generic contact form
- one general inbox
- one booking link for everything
- manual forwarding
- staff memory
- disconnected confirmations
- unclear follow-up
The result is not always a bad website. It is often a broken handoff between the website and the business.
Five stages. One journey.
Entry
Can the visitor immediately tell where to start?
Routing
Do prospects, existing clients, referrals, and other visitor types reach the correct path?
Intake
Does the business collect the right information without creating unnecessary friction?
Booking
Can the visitor reach the right calendar, appointment type, or next action?
Follow-up
Does the business confirm, remind, route, and track what happens next?
Get your Front Door Score.
Answer 10 questions about how visitors are routed, qualified, booked, and followed up.
You will see:
- • a score out of 100
- • five dimension scores
- • immediate priority areas
- • a clear next step
One journey. Mapped end to end.
The $249 Digital Front Door Audit reviews one primary prospect journey from website entry to booked or routed next step.
We look at:
- entry points
- visitor choices
- prospect vs existing-client routing
- forms
- qualification
- calendars
- appointment types
- confirmation
- reminders
- CRM handoff
- follow-up
- visibility
Where digital front doors usually get messy.
Everyone gets the same form.
Prospects, existing clients, referrals, vendors, and other visitors all enter one generic inbox.
The form becomes the destination.
The visitor submits information but has no clear next step, booking option, or expectation.
The calendar is disconnected.
A booking link exists, but the visitor has to find it separately or choose among unclear appointment types.
Staff manually route everything.
Someone reads every inquiry, decides where it belongs, forwards it, and hopes the next person acts.
The follow-up lives in memory.
Confirmation, reminders, rescheduling, and unresolved inquiries depend on staff remembering what happens next.
Nobody sees the full path.
The business can see traffic, forms, or appointments separately but not the operating journey between them.
The right front door depends on the business.
Accounting Firms
Prospects, existing clients, referrals, document needs, and appointment types should not all enter the same path.
Accounting Firm Front Door →Dental
New patients, existing patients, emergencies, treatment inquiries, and scheduling need different routes.
Dental Front Door →Law Firms
New matters, existing clients, referrals, and attorney-specific requests require controlled handoffs.
Law Firm Front Door →Clinics
New patients, returning patients, treatment types, consultations, and administrative requests need a clearer intake path.
Clinic Front Door →Home Services
Estimates, emergency service, maintenance, existing jobs, and service-area questions should lead to different next steps.
Home Service Front Door →Keep the good pieces. Connect the missing ones.
A Front Door System can be built around the tools you already use where practical.
Possible components:
- start-here routing
- intake forms
- qualification
- calendars
- confirmations
- reminders
- CRM capture
- internal notifications
- follow-up
See it. Simplify it. Build it.
Map the current journey
Document how a real visitor moves from entry point to form, routing, booking, confirmation, and follow-up.
Find the friction
Identify dead ends, duplicate steps, unclear choices, wrong calendars, inbox handoffs, and missing ownership.
Build the cleaner path
Keep what works. Remove unnecessary steps. Connect the pieces that should operate as one system.
Frequently asked questions
Is this a website audit?+
Partly, but not in the usual sense. We review the website only as part of the path from first click to next action. The audit focuses on routing, intake, booking, confirmations, follow-up, and visibility.
Do you redesign the website?+
Not as part of the standard $249 audit. If the future-state path requires website changes, those can be scoped separately as part of implementation.
Do you provide SEO or advertising?+
No. The standard Front Door Audit does not include SEO retainers, paid media, lead generation, or campaign management.
Do I have to hire you to implement the recommendations?+
No. The audit is yours. You can implement it internally, use another provider, or ask Front Door Audit to scope the implementation.
Does the audit include our phone system?+
The standard audit focuses on the digital visitor journey. Call routing and phone operations can be reviewed separately when required.
Can you audit more than one location or website?+
Yes, but the standard $249 audit covers one business, one primary website/domain, and one primary prospect-to-next-step journey. Larger environments are scoped separately.
See your front door before you rebuild it.
Start with ten questions or book the full audit.
The Front Door Score is a self-assessment based on the answers you provide. It is not a benchmark, certification, guarantee, or prediction of business performance.